In this episode of the Advertising Forum, the discussion revolves around the challenges and strategies in mobile growth, particularly focusing on privacy issues, the importance of partnerships, and how brands can prove the value of their mobile app investments. Experts Phil Golas (Spark Foundry) and Sammy Fisher (InMobi) share insights on navigating the mobile ecosystem, emphasizing the need for trust, transparency, and collaboration among brands, agencies, and technology partners.

Takeaways

-Privacy has evolved rapidly in the last few years.

-Trust and transparency are crucial for consumer engagement.

-Brands must adapt to the removal of IDFA for targeting.

-60% of Apple users will opt in if prompted correctly.

-Collaboration among partners enhances app growth strategies.

-Brands should leverage first-party data for insights.

-Education is vital for brands navigating mobile challenges.

-Selecting specialized partners can drive better results.

-In-person networking is valuable for industry insights.

-Staying updated on trends is essential for success.

Chapters

00:00 Introduction to Mobile Growth Challenges

02:14 Navigating Privacy Challenges in Mobile Growth

06:06 Proving the Value of Mobile App Investments

08:14 Selecting the Right Partners for App Growth

11:12 Building Strong Partnerships for Success

13:46 Staying Updated on Trends in App Growth