Transforming Advertising with Commerce Data
Update: 2024-06-10
Description
Series Sponsor: Attain
Join us as we welcome Tina Wilson, the Group General Manager at Nielsen, to The AdTech Forum. With 30 years of industry experience, Tina oversees Nielsen's analytic businesses and partnerships, providing data-driven insights for media buyers and sellers. As a recognized leader and mentor, Tina discusses the future of traditional advertising in the era of e-commerce and social commerce. She explores how commerce data optimizes online media campaigns, enhances ROI, and shapes digital advertising strategies. Tina also shares her vision on the integration of commerce data into online platforms and its impact on consumer behavior.
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