In this episode, we dive into a lively showdown between two powerful strategies for nurturing relationships: email marketing vs. online communities.

You’ll hear us engage in a playful showdown, where we throw down our best arguments for why our preferred method is the ultimate way to nurture relationships. As we explore the virtues of each approach, you’ll learn about the power of automation and the certainty of email marketing, and the real-time engagement and community-building magic that comes from private online spaces.

So, whether you’re team email or team community, or just curious about how to nurture your connections, this episode is packed with fun banter and valuable takeaways!

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●      Automation in Email Marketing: One of the standout points from our discussion is the incredible efficiency that email marketing offers through automation. With just a little upfront effort, you can create content that continues to nurture your audience for years to come. Imagine spending an hour crafting a message that can be reused and repurposed over a decade! This longevity allows you to stay top-of-mind with your audience, even if they don’t open every email. Email marketing shines with its ability to automate and reuse content over time. You can create a nurturing sequence that continues to engage your audience for years, maximizing the value of your efforts.

●      Real-Time Engagement in Online Communities: On the flip side, we explored the dynamic nature of online communities. Unlike email, where messages can get lost in crowded inboxes, a private online community allows for real-time interaction and engagement. Members can set their preferences to see exactly what they want, fostering a more personalized experience. This two-way communication not only builds stronger relationships but also empowers members to support each other, creating a vibrant ecosystem of collaboration.

●      Choose What Fits Your Style: Ultimately, the episode emphasizes that the best approach depends on your personal strengths and preferences. Whether you lean towards email marketing or online communities, aligning your strategy with your unique style will yield the best results.

●      Explore Email Marketing Tools: Check out Lisa’s Tools for Coaches membership group and consider using Kit to access pre-built email sequences and automations that can simplify your email marketing efforts.

●      Engage in Online Communities: Consider creating or joining a private online community to facilitate real-time interactions and connections. Start with the Lead Through Strengths Podcast Meetup, hosted by Brea.

●      Experiment with Content: Test different types of content in both email and community settings. For email, consider sending personalized messages that feel genuine, while in a community, encourage members to share their insights and support each other.

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