Operations will make or break your payments product with Emi Keshler and Kyle Scott
Description
When vertical software companies transition from referral-based payment providers to an embedded solution, one of the critical challenges is bringing payments support in-house.
Vertical SaaS veterans Emi Keshler and Kyle Scott joined us this week to share their experiences supporting day-to-day operations for embedded payments at vertical software companies, and how to transform payments support from cost center to revenue driver.
We discussed:
- How support and payment operations directly contribute to payments adoption and revenue
- Product gaps that create the vast majority of payments-related support tickets – and how to find and fix them
- Why an internal payments advocate is essential for a profitable payments product
- How to move from reactive support to proactive support, and become your merchants’ trusted partner
- The hidden decision that can drive 2x revenue when vertical SaaS companies get it right
The Payments Strategy Show is brought to you by Vertex and Rainforest.
Vertex: The Vertical Software Conference
This invite-only event and community offers networking, learning, and unique insights on go-to-market, monetization, product expansion, fundraising, and M&A.
Learn more: https://www.vertexconference.com/
Get updates on LinkedIn: https://www.linkedin.com/company/vertex-vertical-software-conference
Rainforest is the embedded payments purpose-built for vertical SaaS.
Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches.
Learn more: https://rainforestpay.com
Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay
United States
