Good marketing makes your web presence stand out so customers can find you. Nina Galle, co-author of Ready Farmer One, The Farmer’s Guide to Selling and Marketing, and head of marketing at Local Line, discusses how to optimize your farm’s online sales and marketing so you can reach a wider customer base and increase sales. Galle shares how online sales can also help boost in-person sales at farmers markets, CSAs and food hubs.

She discusses the importance of offers and incentives to attract and retain customers, the role of visual assets in building brand trust, the back-end processes of order management and fulfillment, storytelling and creating a memorable brand, and strategies for social media engagement. Whether you are setting up an online store for the first time or have been taking online sales for years, if you’re selling farm products online, this conversation can help you grow your online presence along with your farm.

Connect With Guest:

Email: info@localline.ca
Website: https://hubs.la/Q02bpWQV0
Read her book: https://readyfarmerone.com
Instagram: @locallineinc
 

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