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Key Highlights

• Moving beyond to-do lists: - Keep task lists but don't lead with them - Focus on "who" before "what" - Create 10-15 minute relationship-building routines
• Building authentic connections: - Reach out to 2-3 people daily with genuine purpose - Mix communication mediums (email, calls, in-person) - Track important details about people's lives
• Making it practical: - Short, frequent touchpoints are more effective than long, infrequent ones - Create relationship-building habits that take 10 minutes or less - Strategy is in the planning, authenticity is in the execution
• Cross-generational application: - Core principles work across all age groups - Adapt medium choices to preferences - Focus on relationship quality over specific tools

Notable Quotes

• "Authenticity is in the execution."
• "With frequency of communication comes influence."
• "People are influenced by people that they know, like, and trust."

Featured Speaker

Suzanne Peterson is a Coach at CRA | Admired Leadership, specializing in leadership development and organizational communication. She brings extensive experience helping leaders build stronger relationships and increase their influence through intentional relationship-building practices.