When you think of Indonesia, we're betting it's more visions of tropical beaches with great surf...not innovation in pet food. But this week, we head to Indonesia to talk with the founder of Indonesian cat food manufacturer, Pawprints. 

Dr Anna talks with Jackie Sulistyo about her journey into the pet nutrition industry, inspired by her picky cat Leo and the lack of pet food variety in Indonesia during the COVID-19 pandemic.

Jackie explains how Pawprints leverages novel insect protein from black soldier flies for its cat food, and explains the benefits for digestion and allergies. The episode also explores pet ownership behaviours, sustainability concerns, and the importance of local pet food production and ingredients in Indonesia. Finally, Jackie shares Pawprints' future plans for product expansion and team growth. 

Dr Anna also answers a question even you may have asked yourself: can your dog eat parsley???

00:00 Welcome to the Pet Nutrition Show!

00:43 Weekly Pet Q&A: Is Parsley Safe for Dogs?

01:59 Exclusive Interview: Jackie Celestia on Sustainable Cat Food in Indonesia

04:45 The Rise of Pet Ownership in Indonesia

07:13 Innovating with Insect Protein: Pawprints' Journey

11:04 Local Ingredients and Pet Food Production in Indonesia

15:45 Sustainability and Consumer Preferences in Indonesia

17:02 Marketing Strategies and Future Plans for Pawprints

20:10 Closing Thoughts and How to Connect with Pawprints

Join us in future episodes of the Pet Nutrition Show as we dig deeper into topics like the ideal protein content for pets, the importance of gut health, and the role of pet food in waste management. Let's create a sustainable and healthy future for our pets and the environment.

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