In this episode of the Pet Nutrition Show, hosts Amanda and Dr. Anna Sutton explore the evolving pet food industry in Egypt.

Guest Ashraf El Sharkawy, co-founder of Proteina, explains the culture of pet parenting in Egypt and the growth of their company from feather waste for feed meals to insect protein for pet food. He also explains local food waste challenges, and the dominance of imported pet food - something they're trying to change. Ashraf also shares the outstanding palatability results they've been achieving.

In Q&A, Dr Anna talks about distinguishing between food-derived tryptophan and supplements for aiding with pet anxiety. They finish up with a food hack for making pet-friendly falafel for dogs!

00:00 Welcome to the Pet Nutrition Show!

00:44 Q&A: Understanding Anxiety Chews and Tryptophan

03:37 Exploring Egypt's Emerging Pet Food Industry

05:03 The Rise of Insect Protein in Pet Nutrition

10:21 Pet Ownership Trends in Egypt

14:38 Launching a New Pet Food Brand in Egypt

21:46 Home Food Hacks: Making Dog-Friendly Falafel

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