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Connected TV (CTV) advertising has exploded in popularity, but many people believe you need a massive, five-figure budget to get started. In this episode of Cocktails, Tangents & Answers, we’re breaking down what’s fact, what’s fiction and what options actually exist for businesses that don’t have $10K to drop on a single ad campaign.

Ingredients:

• 2/3 oz Absolut Elyx vodka
• 1/4 oz Dry Sack 15-year-old oloroso sherry
• 1 oz pho broth*
• 1/4 oz lime juice
• 2 drops mineral saline (1 part kosher salt to 9 parts mineral water, such as Crazy -Water #4 from Texas)
• Garnish: cilantro leaf

Directions:

1. Add all ingredients into a shaker with ice and shake until chilled.
2. Strain into a shot glass.
3. Garnish with a cilantro leaf.

The Pho-King Champ is a modern, Vietnamese-inspired twist on the Bull Shot, replacing the beef bouillon with rich, aromatic pho broth. Created by Chad Solomon of Midnight Rambler in Dallas, it’s a bold little shot that blends vodka, dry sherry, house-made pho broth, and spices into an intensely savory, umami-packed experience.

Recipe Credit: https://www.liquor.com/recipes/pho-king-champ/