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This week, we’re diving into a question every marketer and business owner seems to be asking: Should your brand be on TikTok?

We’ll unpack what factors matter when deciding if the platform is right for you, how to avoid chasing trends just for the sake of it, and what makes a TikTok presence work for the brands that get it right.

Cocktail: Rob Roy

The Rob Roy is essentially a Scotch-based variation of the classic Manhattan. It was created in 1894 at the Waldorf Astoria in New York City to honor the premiere of an operetta based on the Scottish folk hero Rob Roy MacGregor. The drink uses Scotch whisky instead of rye or bourbon, which gives it a smokier, peaty edge.

Tasting Notes:
Smooth, rich, and a little smoky with herbal notes from the vermouth and a slight spice from the bitters. A perfect sip for anyone who prefers a spirit-forward cocktail without the sweetness of a bourbon base.

Ingredients:

·       2 oz Scotch whisky

·       ¾ oz sweet vermouth

·       2 dashes Angostura bitters

·       Maraschino cherry (for garnish)

Directions:

1.      Add Scotch, vermouth, and bitters to a mixing glass filled with ice.

2.     Stir well until chilled.

3.     Strain into a chilled coupe or martini glass.

4.    Garnish with a maraschino cherry.