Prefer Coffee is Fighting Climate Change One Cup at a Time - Jake Berber
Description
If you're a founder looking to scale your startup join us: https://nextbigwave.co/
In this episode of Next Big Wave, Tim Grassin speaks with Jake Berber, co-founder and CEO of Prefer, a food tech company that creates coffee without using coffee beans.
Jake shares his journey from neuroscience to food tech, the innovative process behind Prefer's bean-free coffee, and the company's focus on B2B partnerships. He discusses the challenges of fundraising, the importance of finding the right co-founder, and the unique sales strategies required in Southeast Asia. The conversation also touches on sustainability, profitability, and the role of R&D in staying competitive in the food tech industry.
Be sure to check out Prefer: https://www.prefer.coffee/
And follow Jake's journey on LinkedIn: https://www.linkedin.com/in/jakeberber/
Here are the key segments for today's episode!
0:00 Intro
0:39 Getting to know Jake
4:29 What is Prefer made of?
6:27 Consumer Feedback on Prefer
8:30 Why Jake Chose To Be in B2B instead of B2C
11:22 How Jake Raised His First Round of Funds
15:40 Cofounder Talk
19:00 What it's like Selling in SEA
22:42 Prefers long-term vision
27:11 How Jake Plans To Have an Impact While Being Growth Driven
30:25 R&D at Prefer
32:00 Being an employee vs founder
34:25 Outro
#NextBigWave #startups #southeastasia #singapore #coffee #coffeelover #foodtech #sustainability
United States
