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In this episode of Next Big Wave, Tim Grassin speaks with Rajiv Lamba, Founder of SurveySensum.

Rajiv Lamba is an entrepreneur with over two decades of experience in market research. He discusses his journey from traditional market research to founding Neurosensum, a company that utilizes neuroscience to gain deeper consumer insights. He shares the challenges of conducting EEG studies, the importance of team culture, and how spirituality plays a role in leadership. Rajiv also reflects on his fundraising journey and the launch of SurveySensum, a DIY customer feedback platform. The conversation highlights the significance of purpose in business and the resilience required to navigate the ups and downs of entrepreneurship.

Checkout SurveySenum and take your B2B research to the next level: https://www.surveysensum.com/

Here are the key segments for today's episode!

0:00 Intro

0:38 Getting to know Rajiv

4:37 How do consumer research studies occur?

8:00 Statistical significance on EEG studies?

10:55 Where SurveySenum is currently

15:14 How Rajiv manages his time

18:55 Rajiv's experiences on the lows of his journey (Crazy Story)

24:35 Funding - Too much or too little?

28:05 The reason why Rajiv gives so much equity to employees

30:51 How Rajiv recruits people to his startup

34:01 Guiding employees to become founders

34:45 Rajiv's wisdom and where he gets it

38:32 Questions Rajiv asks new hires

40:41 Outro

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