Professor Rebekah Russell-Bennett - Behaviour change at your fingertips: Social Marketing's use of Smartphone Apps and SMS
Update: 2015-04-16
Description
Smartphone apps (including games) and SMS are being used by social marketers to assist people in losing weight, reducing energy consumption, quitting smoking and being safe around trains. Social marketing seeks to develop and integrate marketing concepts to influence behaviours that benefit individuals and the community for the greater social good.
In this Business Breakfast, we provide an overview of social marketing and use case examples to demonstrate how mobile technology can be implemented by governments, businesses and non-profit organisations in order to change behaviour and create loyalty.
In this Business Breakfast, we provide an overview of social marketing and use case examples to demonstrate how mobile technology can be implemented by governments, businesses and non-profit organisations in order to change behaviour and create loyalty.
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