In episode 178 of the Content Strategy Experts podcast, Sarah O’Keefe and Christine Cuellar perform a pulse check on the state of AI as of December 2024. They discuss unresolved complex content problems and share key considerations for entering 2025 and beyond.

The truth that we’re finding our way towards appears to be that you can use AI as a tool and it is very, very good at patterns and synthesis and condensing content. And it is very, very bad at creating useful, accurate, net new content. That appears to be the bottom line as we exit 2024.

— Sarah O’Keefe



Related links:



* Pulse check on AI: May, 2024 (podcast)

* AI in the content lifecycle (white paper)

* The future of AI: structured content is key (webinar)

* Savor the season with Scriptorium: Our favorite holiday recipes



LinkedIn:



* Sarah O’Keefe

* Christine Cuellar



Transcript:

Disclaimer: This is a machine-generated transcript with edits.

Christine Cuellar: Welcome to the Content Strategy Experts Podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In this episode, it’s time for another pulse check on AI. So our last check-in was in May, which in AI terms is ancient history, so today, Sarah O’Keefe and I are gonna be talking about what’s changed and how it can affect your content operations. Sarah, welcome to the show.

Sarah O’Keefe: Hey Christine, thanks.

CC: Yeah. So 2024, as we’re currently recording this 2024 is winding down. People are preparing for 2025. Throughout this year, we went to a lot of different conferences and events. Of course, everybody’s talking about AI. So Sarah, based on the events that you like just recently got back from, you finally get to be in your own house. What are your thoughts about what’s going on with AI in the industry right now?

SO: There’s, still a huge topic of conversation. Lots of people are talking about AI, a huge percentage of presentations, you know, had AI in the title or referenced it or talked about it. With that said, it seems like we’re seeing a little more sort of real world, hey, here’s some things we tried, here’s what’s working, here’s what’s not working. 

CC: Mm-hmm.

SO: And I’ll also say that we’re starting to see a really big split between the AI in regulatory environments, which would include the entire EU plus certain kinds of industries and the sort of wild, wild west of we can do anything.

CC: Yeah. So do you feel like it sounds like, know, when AI first came onto the scene, there was mostly, you know, let’s just all adopt this right now. Let’s go for it full steam ahead, especially marketers as a marketer. can I can say that because we’re definitely gung-ho about stuff like that. It sounds like, the perspective has shifted to being more balanced overall. Is that what you would say?

SO: Yeah, I mean, that’s the typical technology adoption curve, right? You know, have your your peak of inflated expectations, and then you have the I think it’s the valley.