DiscoverThe Speed of Culture PodcastRaising the Bar: Why Consumer Insights Matter at William Grant & Sons with Paul Basford
Raising the Bar: Why Consumer Insights Matter at William Grant & Sons with Paul Basford

Raising the Bar: Why Consumer Insights Matter at William Grant & Sons with Paul Basford

Update: 2024-11-04
Share

Description

In this episode of The Speed of Culture, Matt Britton sits down with Paul Basford, US President and Managing Director of William Grant & Sons. Paul shares insights into driving growth, navigating shifts in consumer behavior, and embracing premiumization across William Grant’s portfolio of high-end spirits.



Follow Suzy on Twitter: @AskSuzyBiz

Follow Paul Basford on LinkedIn

Subscribe to The Speed of Culture on your favorite podcast platform.

And if you have a question or suggestions for the show, send us an email at suzy@suzy.com


Hosted on Acast. See acast.com/privacy for more information.

Comments 
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
From AI to EVs: How Shenan Reed is Shaping General Motors’ Media Future

From AI to EVs: How Shenan Reed is Shaping General Motors’ Media Future

2025-01-0735:19

Great Minds Think Unalike: Global President Ruth Mortimer’s Vision for Advertising Week’s 20-Year Evolution

Great Minds Think Unalike: Global President Ruth Mortimer’s Vision for Advertising Week’s 20-Year Evolution

2025-01-0222:16

Punching Through Challenges: Rumble Boxing Co-Founder Noah Neiman’s Journey to Success

Punching Through Challenges: Rumble Boxing Co-Founder Noah Neiman’s Journey to Success

2024-12-2346:28

How Bose CMO Jim Mollica is Revolutionizing Marketing with AI and Innovation

How Bose CMO Jim Mollica is Revolutionizing Marketing with AI and Innovation

2024-12-1934:02

Suite Innovations: Mark Vondrasek on Hyatt Hotels' Path to Personalized Hospitality

Suite Innovations: Mark Vondrasek on Hyatt Hotels' Path to Personalized Hospitality

2024-12-1730:38

How Molson Coors Balances Tradition and Innovation to Stay Ahead with Brad Feinberg

How Molson Coors Balances Tradition and Innovation to Stay Ahead with Brad Feinberg

2024-12-1226:38

The Future of Sneaker Culture: Kimberly Waldmann on Foot Locker’s Innovative Retail Strategy

The Future of Sneaker Culture: Kimberly Waldmann on Foot Locker’s Innovative Retail Strategy

2024-12-1031:29

Shaping the Future of Beauty: Ulta Beauty CMO Michelle Crossan-Matos on Innovation and Guest-Centric Strategies

Shaping the Future of Beauty: Ulta Beauty CMO Michelle Crossan-Matos on Innovation and Guest-Centric Strategies

2024-12-0535:59

How Marriott is Redefining Loyalty and Personalization with Chief Customer Officer, Peggy Roe

How Marriott is Redefining Loyalty and Personalization with Chief Customer Officer, Peggy Roe

2024-12-0329:33

Timeless Meets Timely: Coca-Cola's Creative Vision with Islam ElDessouky, Global VP of Creative Strategy and Content

Timeless Meets Timely: Coca-Cola's Creative Vision with Islam ElDessouky, Global VP of Creative Strategy and Content

2024-11-2630:13

Engaging Gen Z in Retail: American Eagle CMO Craig Brommers on TikTok and Brand Loyalty

Engaging Gen Z in Retail: American Eagle CMO Craig Brommers on TikTok and Brand Loyalty

2024-11-2130:21

From Clicks to Connections: How Google’s Chris Marino is Redefining Marketing through a Customer-Focused Data Strategy

From Clicks to Connections: How Google’s Chris Marino is Redefining Marketing through a Customer-Focused Data Strategy

2024-11-1932:44

The Future of Beauty: Andre Branch on MAC’s Bold Moves in Inclusivity and Innovation

The Future of Beauty: Andre Branch on MAC’s Bold Moves in Inclusivity and Innovation

2024-11-1824:48

Move and Be Moved: How Mazda CMO Brad Audet is Redefining the Future of Automotive Marketing

Move and Be Moved: How Mazda CMO Brad Audet is Redefining the Future of Automotive Marketing

2024-11-1430:01

Future-Proofing Finance: Principal Financial Group’s CMO Beth Wood’s Lessons in Empathy, Innovation, and Leadership

Future-Proofing Finance: Principal Financial Group’s CMO Beth Wood’s Lessons in Empathy, Innovation, and Leadership

2024-11-1234:12

Raising the Bar: Why Consumer Insights Matter at William Grant & Sons with Paul Basford

Raising the Bar: Why Consumer Insights Matter at William Grant & Sons with Paul Basford

2024-11-0429:06

How Carnival Cruise Lines is Navigating the Future of Travel with CMO, Amy Martin Ziegenfuss

How Carnival Cruise Lines is Navigating the Future of Travel with CMO, Amy Martin Ziegenfuss

2024-10-2925:05

Legacy in Every Jar: The J.M. Smucker Company’s Modern Twist on Timeless Brands with CMO Gail Hollander

Legacy in Every Jar: The J.M. Smucker Company’s Modern Twist on Timeless Brands with CMO Gail Hollander

2024-10-2226:58

Inside BODYARMOR’s Game Plan: CMO Tom Gargiulo on AI, Athletes, and the Future of Hydration

Inside BODYARMOR’s Game Plan: CMO Tom Gargiulo on AI, Athletes, and the Future of Hydration

2024-10-1526:57

Crafting Creativity: Julia Goldin on How LEGO Inspires Across Generations

Crafting Creativity: Julia Goldin on How LEGO Inspires Across Generations

2024-10-0831:28

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Raising the Bar: Why Consumer Insights Matter at William Grant & Sons with Paul Basford

Raising the Bar: Why Consumer Insights Matter at William Grant & Sons with Paul Basford