Just as there are no two recipes that contain the exact same ingredients or measurements, there are no two success stories exactly the same. Recipe For Success features entrepreneurs, visionary leaders and innovators of all ages who will share their ingredients that make them successful – personally and professionally.

Let's get cooking! Jenni Morejon is the President & CEO of the Fort Lauderdale Downtown Development Authority (DDA). The DDA is a public-private partnership created in 1965 by the Florida State Legislature to promote growth and investment in Downtown Fort Lauderdale—a growing urban center in the Southeast Florida region of 6 million people. 

The core purpose of the DDA is to build Downtown Fort Lauderdale into a vibrant metropolitan city that continuously evolves as a global destination while inspiring all to live like locals. Jenni oversees projects that require close collaboration with federal, state and local governments and a diverse group of public and private stakeholders. The DDA’s broad scope of work spans from major capital projects and public space improvements, to business attraction and advocacy for continued growth and livability. 

Prior to joining the DDA, Jenni was the director of the sustainable development department for the City of Fort Lauderdale. She led the consolidation of five operating departments into one and was then responsible for city planning, economic development, housing programs, code compliance and building permits. Under her leadership, the department processed a then- record number of development applications and building permits while adopting major updates to the Florida Building Code and city zoning code.

Jenni serves on the national Public-Private Partnerships Product Council for the Urban Land Institute (ULI) and the management committee for the ULI’s Southeast Florida/Caribbean District Council. She’s served on the board of directors of the Greater Fort Lauderdale Chamber of Commerce since 2015 and is the past chair of the Chamber’s Downtown Council and current chair of the Fort Lauderdale Downtown Coalition. Jenni graduated from the University of Colorado with a Bachelor of Science in Environmental Design and is a graduate of the Chamber’s Leadership Fort Lauderdale program and Leadership Broward’s Women Leading Broward.

https://www.ddaftl.org/

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