In this episode of The DTC Insider podcast, host Brian Roisentul interviews David Bean, founder of Nira, a company that has revolutionized skincare technology by bringing professional laser treatments to the home market.

We discussed:

• The journey from engineering to developing skincare technology

• Making professional laser treatments accessible for at-home use

• The challenges and time investment behind NIAR’s eight-year development

• Building consumer trust in a competitive skincare market

• The role of AI in enhancing skincare effectiveness

• Overcoming skepticism from industry experts during the early stages

• Using a 90-day money-back guarantee to establish credibility

• Enhancing customer engagement through gamification

• The importance of clinical validation for product effectiveness

• Expanding into future innovations like laser hair removal and acne treatments

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.