In this episode of The Purposeful Strategist, Belden Menkus speaks with Amber Vodegel, CEO of 28X, a purpose-driven health tech company creating privacy-first, AI-powered tools to improve women’s health.
Together, they explore what it means to challenge the norms of digital health, building a platform that puts ethics, equity, and user trust at its core, while resisting the pull of extractive business models.
In their conversation, they discuss;
• Why 28X rejected traditional VC funding and chose mission-aligned backers like the Philips Foundation.
• How the team is designing a clinically sound, user-friendly period-tracker, and why education is central to the experience.
• The pitfalls of the current femtech market and how 28X is doing things differently.
• The technical and strategic choices, like eliminating cloud servers, to protect user data while reducing costs.
• The evolving definition of success and the responsibilities of reaching 100 million users with a product that puts women first.
Amber shares a clear-eyed view of what it takes to build trust in digital health and why asking what the user would truly want changes everything.
https://www.my28x.com/