S1 EP4 - 10 Key Skills of a Marketing Manager
Update: 2018-01-30
Description
Time to get your skills on. Yes, managing marketing is the ultimate juggling act.
It is a tricky market out there. Marketing Management isn't exactly as simple as it seems. No two roles are alike. In some businesses, you are the ultimate Marketing Leader. In other businesses, you are reporting to a Marketing Director, who reports to a Chief Marketing Officer (CMO). Regardless of the business size, the core skills of a Marketing Manager are roughly the same. I say roughly, because, like most ideas, these top 10 are open for debate: Planning and Strategy, People Management, Data and Technology, Communication, Creativity, Project Management, Measurement, Research, Presentation, Language and Writing.
It is a tricky market out there. Marketing Management isn't exactly as simple as it seems. No two roles are alike. In some businesses, you are the ultimate Marketing Leader. In other businesses, you are reporting to a Marketing Director, who reports to a Chief Marketing Officer (CMO). Regardless of the business size, the core skills of a Marketing Manager are roughly the same. I say roughly, because, like most ideas, these top 10 are open for debate: Planning and Strategy, People Management, Data and Technology, Communication, Creativity, Project Management, Measurement, Research, Presentation, Language and Writing.
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