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S3 EP2 PR in a Pandemic with Sharon Zeev Poole

S3 EP2 PR in a Pandemic with Sharon Zeev Poole

Update: 2020-05-05

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Crisis Series: PR is often used during a crisis, but what does it mean when we are all experiencing a global pandemic?

I am chatting with Sharon Zeev Poole, Founder and Director of highly regarded boutique PR and communications agency Agent99 in Sydney, Australia. Sharon and I discuss what the PR industry has been experiencing since the pandemic and lockdowns begin, and what campaigns still work during this crisis.

We discuss:

Impact on the Australian PR Industry

What are the most important PR skills when there is a crisis?

Examples of good PR from big brands

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S3 EP2 PR in a Pandemic with Sharon Zeev Poole

S3 EP2 PR in a Pandemic with Sharon Zeev Poole

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