S3 EP3 Marketing Leadership in the 2020 Crisis with Akshay Sardana
Update: 2020-05-11
Description
Crisis Series: Marketing leaders are being tested like NEVER before. We are all experiencing a once-in-a-lifetime (hopefully) health pandemic, and marketing plans were dropped like hot potatoes in March 2020.
My guest in this episode is Akshay Sardana, Acquisition Marketing Manager at Optus, and the AMI Future Leader of the Year. Akshay is a trail-blazing, marketing leader, who is on the front foot when it comes to technology, thinking fast, and pivoting during a crisis.
We discuss:
- What is going on? Which marketing leaders are shining?
- What's the difference between a Marketing Manager and a Marketing Leader?
- Where does AI, AR and marketing technology fit in the near future?
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