S4E05 - Protecting Your Dealership Data with Brian Kramer
Description
Brian Kramer, EVP of Dealer Growth & Success at Cars Commerce and a former dealership General Manager, brings a wealth of industry experience (nearly 30 years!) to the podcast. Brian dives into key topics on dealership operations, data privacy, sales strategies, and vehicle trade-ins. He reflects on his career in retail automotive and shares what he misses most from those days, along with highlighting several interesting statistics from industry-disrupters like CarMax and Carvana. Plus, don’t miss the important trends that Brian is paying attention to this year.
For more about Brian, visit his LinkedIn.
0:00-Meet Brian!
3:50-What Brian misses about retail
6:12-Why NADA was important this year
7:38-What should dealers be looking at / Who has access to your data?
13:33-Data security tips for dealers
17:06-Why is the industry so afraid of price transparency?
18:59-Digital retail & in-store transactions
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