S4E10 - How to Effectively Market Your Dealership with Special Guest Laurie Halter
Description
Laurie Halter has worked in automotive marketing and PR for 20+ years with her company, Charisma! Communications. She shares valuable advice for developing a content strategy that empowers your team and engages your customers.
For more about Laurie, visit her LinkedIn.
Episode Breakdown
0:00 - Meet Laurie!
0:57 - What are you excited about in the industry this year?
1:27 - AI technology in the service lane
3:05 - Are more dealers expanding mobile service options
4:48 - Balancing technology and human engagement
5:42 - Are customers and dealers thinking of 2025 optimistically?
7:46 - Giving customers payment options with technology
9:04 – How can dealers stand out with their marketing?
12:54 - How to start creating marketable content
14:27 – Laurie’s journey into the auto industry
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