S4E18 - Consumer Buying Trends Dealers Need To Know
Description
Marc Bland, Head of New Business and Growth Audiences for S&P Global, breaks down the trends he’s seeing across customer bases, the segment OEMs are overlooking, how to engage more buyers and his opinion on TikTok car sales.
For more information about our guest, visit their LinkedIn.
Episode Breakdown
0:00 - Marc's insight on OEM sales and consumers
3:33 - What’s important for dealers to pay attention to
7:14 - Who is driving buyer growth?
9:09 - How dealers can engage fast growing buyer populations
12:51 - Ways dealers can hit gross margins
17:10 - Generational buying trends
21:23 - Is there a segment OEMs are overlooking?
26:20 - Best Bets: TikTok car sales, small EV buyers adoption
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