SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall
Description
Today’s Guest
In this episode you will learn about course marketing.
Perry Marshall is an expert in marketing.
This is the 134th session of Smart Brand Marketing.
MY BIGGEST TAKEAWAY:
The number of unsolved problems never goes down… it only goes up.
An oz of prevention is worth a lb of cure
but
People will pay 16x more for an oz of cure than a lb of prevention
TOPICS DISCUSSED
- The foundation of marketing online courses
- Market research
- Problems
- What to do when things are not working
- Pricing
- The five power disqualifiers
- Preventing vs curing
- Personality
- Creation of a fan base
- Influence on social media
- Bootlegs
- Auto-Responders
PERRY IN ACTION
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THANK YOU FOR LISTENING!
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The post SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.
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