Hiring a top-tier Product Marketing Manager (PMM) is a game-changing move that can unlock tens of millions in ARR. The trick is making sure you hire the right PMM.

In this episode of Revenue Makers, we sit down with Kyle Lacy, CMO at Jellyfish, to uncover the criteria for recruiting a stellar PMM leader, and why failing to do so can cost a company dearly. Discover the core competencies that define the role, and learn how to measure a PMM’s impact effectively.

If you’re interested in gaining actionable strategies and insights for effectively integrating product marketing into your overall revenue strategy, have we got an episode for you.

In this episode, you’ll learn:

• How to make sure you’re hiring the right product marketing leader
• Relevant metrics worth watching to measure the impact of your product marketing strategy
• Why it's crucial to hire product marketers early to accelerate revenue growth

Jump into the conversation:

[00:00 ]Welcome to Revenue Makers

[03:04 ] When to hire a product marketer

[05:18 ] The scope of product marketing

[07:02 ] Challenges in hiring a product marketing manager

[11:49 ] How to measure the impact of product marketing

[15:05 ] Building strong relationships between teams

[20:40 ] The Pragmatic Marketing Framework