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What's the secret to taking five companies public and raising over $100 million? According to Jorge Olson, it all comes down to personal branding—a philosophy he's refined across decades as an executive marketer, brand expert, and serial entrepreneur.

From his earliest days studying influence as a 12-year-old to becoming a VP of Marketing by 27, Olson reveals the counter-intuitive strategies that have fueled his success across multiple industries. His journey began in software before a strategic pivot to beverages, where he recognized the power of selling products people buy daily. "When I did the math, I realized people go into a 7-Eleven and buy coffee, Monster, or Coca-Cola every day," Olson explains. This observation became the foundation for building his beverage empire.

At the heart of Olson's approach lies a radical philosophy about failure. "F is for fabulous, not for failure," he insists, challenging conventional wisdom about entrepreneurial setbacks. By openly sharing his mistakes—from growing up without running water to his early business struggles—Olson creates authentic connections that transform into business opportunities. This vulnerability, rather than projecting an image of flawless success, becomes the cornerstone of what he calls "Marketing Karma."

The results speak for themselves. Olson describes clients who approach him saying, "I already know who you are, I already know what you're about. I feel I know you, I know how much you charge. Here's my credit card." This frictionless selling process emerges not from aggressive tactics but from consistently providing value through authentic storytelling.

Whether you're running a family business considering an exit strategy or launching a new venture in today's digital landscape, Olson's journey offers a masterclass in building a personal brand t

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning