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Struggling to make sense of SEO for your photo business? You're not alone. Search engine optimization often feels like arcane wizardry to small business owners—a necessary evil that's either too complex to understand or constantly shifting beneath your feet.

Steven Schneider, co-founder of TrioSEO, shatters these misconceptions in this enlightening conversation. "It's not all witchcraft and wizardry," he explains, revealing how quality content and authority form the scientific foundation of successful SEO. For photo retailers and photographers who rely on white-label platforms, Schneider offers practical strategies to regain control of your digital presence through strategic blogging and targeted content creation.

The podcast dives deep into what really matters for photography businesses online. Discover why topical authority works like an iceberg (with your specialized content forming the powerful mass below the surface), how to refresh seasonal content like "fireworks photography tips" to maintain relevance, and why Pinterest remains an untapped goldmine for photography businesses. Schneider shares his 90-day sprint approach to SEO, explaining why meaningful results typically appear within three to six months when targeting the right niche keywords.

Perhaps most valuably, Schneider addresses the elephant in the room: artificial intelligence. While AI tools can generate content quickly, they lack the human touch that makes truly effective SEO content. "The AI isn't going to know how to add custom quotes and testimonials unique to your personal experience," he cautions, explaining why his agency remains committed to human-written content despite industry trends.

Visit trioSEO.com for a complimentary, hand-crafted site audit that examines ten core aspects of your web

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.

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Visual 1st
Visual 1st is the premier global conference focused on the photo and video ecosystem.

Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning