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What's really holding your business back from reaching its full potential? The answer might surprise you. In this eye-opening conversation with Brandon Pflieger of Capital Growth Partners, we uncover the often-overlooked foundations of business growth and the uncomfortable truth that many entrepreneurs need to hear.

Pflieger brings a refreshing perspective shaped by his diverse background spanning retail, marketing, fitness entrepreneurship, and business consulting. His "Turnaround Blueprint" cuts through the noise to focus on what truly matters: people, systems, offers, and strategic marketing.

The most startling revelation? In 70-80% of struggling businesses, the owner themselves is the primary obstacle to growth. Through compelling real-world examples, Pflieger illustrates how well-intentioned micromanagement suffocates potential and how stepping back can paradoxically accelerate success. "You're going to care about your business more than everyone else," he acknowledges, before offering practical strategies for building team investment through customized incentive structures.

For businesses wrestling with pricing pressures, Pflieger delivers invaluable insights on maintaining margins without joining the "race to the bottom." His approach to crafting compelling offers centers on customer outcomes rather than overwhelming options—"Nobody cares how they're going to lose 30 pounds. They care THAT they lose 30 pounds."

Digital presence gets equal attention, with Pflieger dismantling common misconceptions about websites and marketing budgets. His rule of thumb? Companies in growth mode should allocate 5-10% of total revenue to marketing, with approximately 60-70% directed toward digital advertising—numbers that shock many small business owners currently spending a fraction of that amount.

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning