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Simplifying Small Business: Lessons from the Past and Present

Simplifying Small Business: Lessons from the Past and Present

Update: 2024-08-06
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Ever wondered if running a business was simpler in the past, or are we just romanticizing history? Join Keith and Patty as they dissect this idea by tracing the evolution of advertising and customer acquisition, from the intimate hustle of neighborhood shops to the vast reach of digital marketing.

We also tackle the importance and limitations of credentials in various industries, highlighting how practical skills and continuous learning often outweigh formal qualifications. This episode doesn't just reminisce about the good old days; it offers actionable insights for today's entrepreneurs striving to maintain a customer-focused approach while adapting to the relentless pace of change.

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Simplifying Small Business: Lessons from the Past and Present

Simplifying Small Business: Lessons from the Past and Present

Patty Bonsera and Keith Hessel