Social Media Recruitment Does Work with Chaim Gewirtzman
Update: 2025-11-21
Description
Live at HCAOA—20 minute conversation with Chaim Gewirtzman, CEO @ NCE Home Care
Highlights:
- 00:00 Introduction to His Home Care Journey
- 03:42 Relating to Caregivers: His Nursing Perspective
- 06:42 Innovative Recruitment Strategies
- 09:35 The Importance of Online Presence
- 12:35 Social Media Investment and Strategy
- 15:38 Employee Referral Programs with Personal Touch
- 18:49 Valuing Caregivers Goes Beyond Monetary Incentives
Sponsors:
- Baba (callbaba.com): AI phone-based co-pilot for seniors to prevent loneliness, create support, and connect them with professionals
- Paradigm (paradigmseniors.com): Credentialing, billing automation, and revenue cycle management for VA and Medicaid payments
- HomeSight (vantiva.com/homesight): TV-based wellness hub for blended care—video visits, health monitoring, and daily reminders for the family and care team
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