Turn Caregivers Into Your Brand Ambassadors with Jennifer Axelrod

Update: 2025-11-19

Description

Live from HCAOA—15 minute conversation with Jennifer Axelrod, with A Place at Home

Highlights:

Jennifer brings 3 years in home care and 15 years in franchising.
She began as a franchise business coach at A Place at Home and now leads partnerships and national accounts.
Home care is personal—her grandmother’s difficult Alzheimer’s journey shaped her “why.”
Build a culture of recognition from day one, every day.
Caregivers enter the field with purpose; they stay when they feel valued and supported.
Tailor the interview and onboarding process to meet caregivers where they are.
Learn their goals and create personalized career paths.
Know caregivers personally and professionally; support whole-person wellbeing.
As you scale, leverage tech to standardize training, recognition, check-ins, and feedback.
Daily operations often push recognition aside—don't let it slip.
Many agencies lack feedback loops to truly understand caregiver needs.
Treat retention and recognition as a core operational pillar and document your process.
Contact: jenniferaxelrod@aplaceathome.com.

Sponsors:

Baba (callbaba.com): AI phone-based co-pilot for seniors to prevent loneliness, create support, and connect them with professionals
Paradigm (paradigmseniors.com): Credentialing, billing automation, and revenue cycle management for VA and Medicaid payments
HomeSight (vantiva.com/homesight): TV-based wellness hub for blended care—video visits, health monitoring, and daily reminders for the family and care team