Stop Trying to Be the Cheapest - Featuring Spencer Ward
Description
In this episode, Spencer Ward breaks down why being the cheapest option in your market is actually the fastest way to go broke.
Too many business owners start out thinking low prices will attract customers — but without knowing their numbers, they end up losing money on every job. Spencer uses a powerful boat analogy to explain how chasing cheap work is like drilling more holes in your boat instead of plugging the one that's already there.
He shares insights from Mike Campion, Alex Hormozi, Tony Robbins, Patrick Bet-David, and Carl Allen — along with real-world lessons from over a decade of running profitable service companies across Idaho.
If you want to build a business that lasts (and actually pays you), this episode will help you:
✅ Understand your numbers and cost per labor hour
✅ Stop competing on price and start competing on value
✅ Charge what you're worth and still grow your customer base
✅ Build a brand that's sustainable, not cheap
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