Why 12 Weeks Beats 12 Months Every Time - Featuring Spencer Ward
Description
How many times have you set ambitious goals in January—only to realize by December that they never left the paper? In this episode of the Idaho Business Podcast, Spencer dives into the powerful framework from The 12 Week Year by Brian Moran and Michael Lennington.
You'll learn why breaking your goals into 12-week "years" creates urgency, focus, and accountability. Spencer explains how simple tracking sheets can transform both personal and team performance—and why hitting even 85% of your weekly actions leads to excellence.
From sales teams closing more deals to service companies improving customer retention, you'll hear practical examples of how this system works in the real world. As Peter Drucker famously said, "What gets measured gets managed."
If you're tired of watching your goals slip away year after year, this episode will give you the tools and mindset to finally execute with discipline and consistency.
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