Strategic Content Workshop - Content to strategically cut through - 1 of 7 - Why should anyone care?
Description
Strategic Content Workshop - Content to strategically cut through - Why should anyone care?
The first question to ask yourself, when creating content that strategically cuts through, is why should anyone care?
You have to be brutally honest with yourself when it comes to creating strategic content. This is because if you don’t have someone’s attention straight away, then your content will be flicked away.
Your content strategy needs to be strong enough to grab someone’s attention, and for a lot of brands, they can’t use gimmicks.
In strategic content, the real cut through comes from an emotional angle.
Your audience does care, but they have so much going on in their life that their minds are already full.
To cut through this noise, your strategic content needs to tap into existing emotions.
And, the way that we get there is by asking the question of why should they care. And, I mean, being brutally honest and saying, why should anyone give a f#(k?
https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/
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