Strategic Content Workshop - Content to strategically cut through - 7 of 7 - Campaign your content
Description
Strategic Content Workshop - Content to strategically cut through - Campaign your content
When creating strategic content, there are 3 main steps in order to maximise your reach.
- Content Creation
- Distribution to digital assetts
- Campaigning
Most people ignore the campaigning part of the strategic content process.
Campaigning involves reaching out to magazines, blogs, podcasts or anyone who has access to large audiences.
The focus of the strategy is to align with brands that have similar values. Their audiences must have some interest in your strategic content.
Campaigning is the most powerful part of strategic content and unfortunately, most people ignore it.
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United States
