What is content marketing - Episode 4/7 - why distribute marketing through multiple channels
Description
STAUNCH DIGITAL presents:
What is content marketing - Episode 4/7 - why distribute marketing through multiple channels
For more episodes - http://bit.ly/2IRo7Py
The main reason to distribute my content marketing widely, across multiple platforms, is to have a conversation with Google.
In content marketing, every single time I upload a piece of content, and when I say a piece of content, that could be a video, or an image, or a blog, or an audio file or something like that... every single time I do that, I send a signal to Google.
For me, all of my content is around the concept of business growth. And I create multiple pieces of content all about business growth.
And I distributing that very widely across the internet every day, for the next two to three years.
And what that's going to do, anyone who starts searching for business growth will find me through one of those avenues.
Join Paul Finn and Mark Schofield as they discuss content marketing.
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