Strategic Content Workshop - Content to strategically cut through - 2 of 7 - Create Brand Champions
Description
Strategic Content Workshop - Content to strategically cut through - Create Brand Champions
When people watch your content, they are looking for reasons to dismiss you. When you talk about yourself, people will dismiss you.
The strategy to overcome this with your content is to find someone else who will say it for you. This person will become a Brand Champion for you and will help your content move through the noise strategically.
Even if you have the authority to say something about yourself, it’s better to find someone who champions your message. By finding someone who champions your message, your content will have a strategic edge.
The first task is to identify your strategic angle, this is usually your USP or Unique Selling Proposition. The next step is to find people who champion that message for you to strategically push your content.
A testimonial is a good example of a brand champion, but this is a step further.
This is encapsulating a story around your brand champion and promoting them for mutual benefit. This content strategy is known as promoting a brand champion.
https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/
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