We’re back for Season 3 of Dose of Social 🎉 In this episode, we kick things off with digital marketing expert Emily Raiber, Founder of Emily Raiber Media.

Emily shares her unique journey from TV production to launching her own digital marketing business, and dives into why Substack is becoming a must-have tool for brands, influencers, and service-based businesses.

 Here’s what we’re diving into:

• Emily’s pivot from television to entrepreneurship
• Why Substack is perfect for newsletters, creators, and community-building
• Tips for getting started on Substack (without the overwhelm!)
• How to grow your audience and boost engagement
• Using social media to drive traffic and subscribers
• Substack’s new video and podcast features—and how to use them
• Real-world strategies for content creators and business owners

Resources:

• Substack – The platform for independent writers and creators
• Emily’s Substack: ER's Recs – Where Emily shares digital strategy insights and examples
• Klaviyo – Email platform mentioned for eCommerce automations
• Mailchimp – Traditional email service compared in the episode

Whether you're new to Substack or looking to level up your content strategy, this episode is packed with practical advice to help you expand your reach and grow your digital presence.

Tune in for more Dose of Social this season!