Sunil Kausik on Why Everyone in Life Is a Sales Guy
Update: 2025-12-11
Description
Sunil Kausik is the Director of Revenue Operations at Semrush. On this episode of the Go To Masters Show, he shares insights from two decades in RevOps and incentive compensation, starting as India's #1 life insurance sales rep and evolving through banking, Accenture consulting, and now global sales operations.
Why scalability and repeatability trump custom solutions—you shouldn't reinvent the wheel with every pivot
The McDonald's principle: Keep processes so simple that innovation becomes possible
How AI should handle mundane tasks so humans can have "richer conversations" about helping reps buy houses
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