The provided source examines the significant decline in Tesla's electric vehicle (EV) sales and market share across European countries, contrasting the trend with other major automotive brands. Data illustrates that Tesla's market share of the battery-electric vehicle (BEV) market in 13 European countries plummeted from a peak of 36% in Q3 2019 to 10.2% by Q3 2025, with overall vehicle sales also seeing a substantial drop during this period. The analysis details two primary strategies Tesla is employing to revitalize European sales: introducing more cost-competitive, decontented versions of the Model 3 and Model Y and promoting the company’s Full Self Driving (FSD) technology through customer test rides in select European nations. The author questions whether these measures will be sufficient to overcome factors such as growing competition and consumer reaction to Elon Musk's political activities. Ultimately, the source provides an overview of Tesla's current struggles in the European market and the initiatives they are banking on for a turnaround.

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