The $10B+ Blind Spot in B2B Streaming
Description
There are millions of companies worldwide that use personal music streaming accounts for their businesses’ music. But if those companies had the business-level streaming they should, it would add billions of annual revenue to the industry. So why isn’t this a priority?
Well, it’s a priority for today’s guest, Ola Sars. He’s the founder and CEO of Soundtrack, which has been solving this problem for ten years. His business spun out of Spotify to tackle the SMB opportunity. He brought us under the hood to talk about how he convinces business to use his service, his revenue, churn, and plans for the future.
03:49 How Big is the B2B Market
13:04 Soundtrack’s Products and GTM
21:58 B2B vs Consumer Streaming Economics
25:54 How Labels Feel About Soundtrack
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This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
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