We're pulling back the curtain on the coaching industry, shedding light on the gross, if not unethical, side of live sales events. Steve Corney is back to dissect a live event funnel run we both went through. This episode is the first of two where we'll walk you through everything, from the registration process to the closing pitch, highlighting how deceptive tactics are ineffective and can leave customers feeling disrespected.

We won't just walk through how abysmal this particularly funnel is (because, spoiler alert: IT IS), but also sharing our thoughts on the better, more effective, more *gasp* RESPECTFUL approach, replacing the tricks and traps with ethical sales strategies and impactful learner experiences.
 

Quick overview of what we cover:

• Why we were left with a bad taste in our mouths after conducting an undercover operation to review the registration, pre-event, community, training, and sales process of a digital challenge (and how you can do it better)
• How a more sophisticated buyer requires a more more sophisticated sales process in order for it to be effective
• One of the most disrespectful things you can do to your audience if they buy into a low-cost event
• Why lifestyles-of-the-rich-and-famous, shock-and-awe style marketing and sales tactics count on your never looking closely at what's inside
• Where we land on the debate of "to value stack or not to value stack?"... and the potential legal issues if you use them
• The pros and cons of using Facebook for an event vs non-social platforms 
• Why it's important to keep participants engaged before your event and how to do it effectively

RESOURCES: 

• Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LISTEN TO MORE EPISODES WITH STEVE:

• Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 
• Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
• Click here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience

CONNECT WITH STEVE: 

• Follow Steve: @steve_corney
• Connect on LinkedIn: @thisisstevecorney