We're back for part two of our event funnel review episode, where we reviewed a less-than-stellar challenge. In this second part, we go deeper into aspects of a challenge or live sales event that work really well in terms of your community, user experience, curriculum, and the pitch itself.

Where Part 1 dug into the shady tactics of she-who-shall-not-be-named-and-shamed, Part 2 is more information-driven. We'll discuss the inherent challenges behind challenges, dig deep into strategies that work, and those that may cause your participants overload. Spoiler alert: the key is respecting their time, and creating a space where they can fall in love with what you offer.


Quick overview of what we cover:

• What the Golden Rule is and how to use it along with a vibe check to create a great event experience
• Which aspects of your community and can be used as strategic elements to create engagement and keep people around for the sale
• What to do if you don't want to talk people's soul off during your event while also providing a solid transformation
• How a learning designer approaches building event curriculum vs someone who might be more grounded in marketing
• How to prioritize your audience's needs and why you want to start by respecting their time and respecting where they're at
• Understanding why less really CAN be more to avoid cognitive overload in a learning experience
• Whether or not you should pitch more than one thing, and how to (and not to) navigate it should you choose to
• How to take a more respectful approach to presenting your offer and transitioning from 

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency
• Book a call to work with Soulpreneur to grow your business

LISTEN TO MORE EPISODES WITH STEVE:

• Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
• Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
• Click here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience

LET’S CONNECT: 

• Follow Soulpreneur: @soulpreneur_co
• Follow Sustainable Scaling: @sustainablescaling 
• Follow Adriane @adrianegalea
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