The Beauty Discourse: Becoming A Niche Category Leader with Alicia Grande
Update: 2024-10-04
Description
How do you speak to consumers, across different generations? How do you differentiate assortment in Sephora Vs. Ulta? How do you balance effective, targeted solutions with simplicity of use?💄🎙️đź’
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Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Alicia Grande, the Founder & CEO of the #1 iconic lash and brow serum brand, Grande Cosmetics.
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On our radar are skincare-infused makeup products, balancing digital & retail strategy, product safety & transparency, and more.
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Follow Roster Radio: The Beauty Discourse, as we continue to share advice and actionable insights from beauty and wellness industry experts from all over the world.
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