DiscoverRoster RadioThe Beauty Discourse: Becoming A Niche Category Leader with Alicia Grande
The Beauty Discourse: Becoming A Niche Category Leader with Alicia Grande

The Beauty Discourse: Becoming A Niche Category Leader with Alicia Grande

Update: 2024-10-04
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How do you speak to consumers, across different generations? How do you differentiate assortment in Sephora Vs. Ulta? How do you balance effective, targeted solutions with simplicity of use?💄🎙️💭

 

Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Alicia Grande, the Founder & CEO of the #1 iconic lash and brow serum brand, Grande Cosmetics.

 

On our radar are skincare-infused makeup products, balancing digital & retail strategy, product safety & transparency, and more.

 

Follow Roster Radio: The Beauty Discourse, as we continue to share advice and actionable insights from beauty and wellness industry experts from all over the world.

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The Beauty Discourse: Becoming A Niche Category Leader with Alicia Grande

The Beauty Discourse: Becoming A Niche Category Leader with Alicia Grande

Ilina Luthra