The Beauty Discourse: Cheat Codes to PR & Influencer Marketing With Ruhi Thakker
Description
How do celebrity-founded brands stand out amidst a slew of newness, using PR & Influencer Marketing?💄🎙️💭
Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Ruhi Thakker, Founder of ruhiandco (formerly Head of PR and Influencer Marketing for FORMA Brands like r.e.m. Beauty)
On our Radar is building a strong communication strategy--in this conversation, we explore how brands can leverage unexpected influencer categories for virality, how to assess trends, and the do's and dont's for editorial awards.
Tune in to unpack how to handle a PR crises, leveraging celebrity reach, building an organic community, and press relationships. Follow Roster Radio: The Beauty Discourse as we continue to share advice and actionable insights from beauty and wellness industry experts from all over the world.
For office hours with Ruhi, email her at officehours@ruhiandco.com.
United States
