The Beauty Discourse: Elevating Community Engagement to Fandom, With Ty Haney
Description
How can brands turn community engagement into lifelong loyalty and fandom? What are the benefits of gamifying consumer engagement? What are the advantages of an owned channel like TYB, over traditional social media? How can a brand find the sweet spot between revenue, attribution, and rewards?💄🎙ðŸ’
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Join your host, Ilina Luthra, as she sits down with Ty Haney, founder of TYB, groundbreaking platform that's rewriting the rules of community engagement in the beauty world. With brands like Glossier, Topicals, Rare Beauty, The Outset, Ceremonia, Ouai, Chapstick and hundred others, TYB is is allowing brands to own, measure and activate their consumers, across various marketing initiatives. On this epidoe, Ty breaks down how it works, what brands stand to gain, and why consumers love TYB more than their morning coffee!
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On our radar are community-driven growth, the future of brand loyalty and fan engagement, the potential of user led sells, and a sneak peek into TYB's newest features—and its game-changing future! Stick around till the end, where Ty teases a top-secret scent that hasn't even hit the market yet...
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Follow Roster Radio: The Beauty Discourse as we continue to share advice and actionable insights from beauty and wellness industry experts from all over the world.
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