The Best LinkedIn Marketing Tool You've Never Heard Of - Aurélien Vasinis
Description
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In this episode of Next Big Wave, Tim Grassin speaks with Aurélien Vasinis, Founder of Kuration AI.
Aurélien Vassinis, founder of Kuration AI, discusses his journey as a founder and the importance of growth hacking. He shares his experience starting a business in Hong Kong and the challenges he faced. He also explains the concept behind Kuration AI and how it helps users navigate the overwhelming amount of information available online. The conversation covers topics such as remote work, personalized outreach, and the power of research in sales and marketing. In this conversation, Aurélien and Tim discuss the power of targeted outreach and the importance of creativity in growth hacking. They explore the use of LinkedIn ads for highly curated targeting and the potential for personalized ads in the future. They also touch on the benefits of NoCode tools like Kuration in unleashing creativity and problem-solving. Aurélien shares a growth hack involving a cold email campaign and the accidental omission of an attachment, which led to high response rates. They also discuss the effectiveness of monitoring competitor engagements and piggybacking on them for outreach. Aurélien mentions that Kuration is still working towards product-market fit and emphasizes the simplicity and Asia-focused approach of the tool.
Checkout Kuration and take your B2B research to the next level: https://www.kurationai.com/
Here are the key segments for today's episode!
0:00 Intro
0:36 Getting to know Aurélien
4:36 How Aurélien got into Kruation
5:31 Growth Hack for Remote Work
10:44 Kuration Proxies
11:28 Secret Growth Hacks and Kurations Vision
21:13 Dynamic Ads on LinkedIn
24:01 The Cure To Creativity Problems on LinkedIn
26:13 The Best Growth Hack Aurélien has used
30:27 Tims Favorite Growth Hack With Proof
34:22 Signal Based Sales
38:45 Outro
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