DiscoverThe Founder FilesThe Brutal Truth About How To Build and Scale a Business - Daniel Novitzkas, Specno
The Brutal Truth About How To Build and Scale a Business - Daniel Novitzkas, Specno

The Brutal Truth About How To Build and Scale a Business - Daniel Novitzkas, Specno

Update: 2025-05-12
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Daniel Novitzkas returns to The Founder Files to unpack how Specno scaled from a two-man startup to building over 200 ventures.We go deep on Daniel’s brutally honest approach to product-market fit, why early-stage startups need to stop chasing perfection, and how to validate real solutions with paying customers from day one. Daniel also breaks down Specno’s three business units—from venture building, to corporate innovation, to scaling global talent.This episode is packed with hard-won insight on building tech startups, thinking like a founder, and why talking to users is still the most underrated move in tech.

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00:00 Introduction

04:00 What Is Specno?

15:39 Inside the Venture Builder Business Unit

23:20 What Do You Look For in CEOs?

28:34 Final Thoughts on the Venture Builder Unit

31:49 How AI Will Truly Make a Difference

45:16 Specno’s Second Business Unit

49:42 Why Daniel Believes He Can Compete With McKinsey and Accenture

58:48 A Core Skill Daniel Had to Learn

01:07:44 Specno’s Third Business Unit

01:22:14 Daniel’s Story: Lowest Low and Highest High

01:41:45 What Does the Future Look Like for Daniel and Specno?

01:45:14 Reflection

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The Brutal Truth About How To Build and Scale a Business - Daniel Novitzkas, Specno

The Brutal Truth About How To Build and Scale a Business - Daniel Novitzkas, Specno

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