Let’s talk about the thing most people are too polite (or too British) to say out loud - sometimes running a business makes you feel like a terrible friend, partner, or parent.

In this episode, Helen gets right into the messiness of guilt, stretched-too-thin energy, and why “balance” might be the biggest myth of them all.

She shares what she’s doing differently after hitting her limit and offers a refreshingly honest take on how to run a successful business without sacrificing your sanity or relationships. If you’ve ever felt like you’re letting someone down - this one’s for you.

Here are the Highlights:

The Impact of Client Success on Pricing (4:35 )

The Role of Ideal Client Avatars (5:54 )

The Evolution of Pricing and Services (19:46 )

The Importance of Free Content and Community (20:45 )

The Role of Proximity and Specificity in Pricing (34:48 )

The Importance of Client Investment (35:17 )

The Role of Mentorship and Belief in Success (35:30 )

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